Statistics reveal that over 85% of the searches on the World Wide Web happen through Google. Therefore, the presence of your brand in Google Ads is crucial for the success of your online business. Search engine optimization is definitely important and it helps to improve the organic ranking of your website in search results pages (SERPs) and get better results for your business in the longer term. However, for short-term success and earning profits which will help you to sustain your online business, the most effective solution available to you is the placement of advertisements on Google. In fact, Google ads is far the most efficient and effective Pay-Per-Click or PPC advertising program that you can make use of to help your business succeed in this competitive environment.